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While many know Sun Chemical as a leader in printing inks and packaging technology, Sun Chemical is also an expert in anti counterfeiting and brand protection solutions.
With brand protection products from Sun Chemical, brand owners are able to design unique, innovative, and proven security features to protect their brands against counterfeiting and diversion.
Since Sun Chemical works closely with brand owners and converters from strategy formulation through implementation, protection is ensured no matter where products are manufactured, sold, and distributed. With nearly a decade of anti counterfeiting experience, it is no wonder that some of the largest companies in the world depend on Sun Chemical to protect their products every day.
Sun Chemical brings customers from concept to shelf with:
- Pre-press
- Brand protection
- Color management
- Plates
- Inks
- Coatings
- Consumables
—all from a single integrated source.
Key Unique Offerings
Verigard®
Sun Chemical’s Verigard® security offering is a proprietary, machine-readable covert taggant system used to protect some of the world’s most recognized consumer products from counterfeiting and diversion. Verigard is a high-level security system, where authenticity is ensured using Sun Chemical’s exclusive V400 handheld reader.
Key Features of Verigard®
- “Lock and key” approach to verification, available only from Sun Chemical Brand Protection solutions
- Works by identifying a unique signal from taggants mixed into standard inks, varnishes, coatings, adhesives, or substrates
- Authenticity is clearly confirmed when “Authentic” appears on the customizable LCD screen, programmable in any language
AuthentiGuard™ — Smartphone Authentication
- AuthentiGuard™ is a comprehensive anti-fraud solution designed to combat:
- Product diversion
- Counterfeiting
- Warranty fraud
- Other security threats
The technology combines a concealed mark, smartphone application, and database into a two-part product authentication solution that secures the supply chain and protects brands.
The platform captures valuable scan data including:
- Result
- Device ID
- Geolocation
- Image capture
- Other field intelligence
This enables deeper insight into real market conditions and product movement. Customers and field personnel can verify product authenticity directly, while backend data provides market visibility.
Key Benefits of AuthentiGuard
Protects against counterfeiting, diversion, and warranty fraud
Customizable smartphone application supports:
a. Product registration
b. Redemption offers
c. Customer engagement programs
Access authentication data through the AuthentiGuard portal or integrate with:
a. Business intelligence platforms
b. Other enterprise systems
Scan records serve as evidence for fraud investigations
Key Benefits of Sun Chemical Speciality Inks & Brand Protection
- Advanced anti-counterfeiting technology
- End-to-end solutions from concept to shelf
- Global brand protection expertise
- Supply chain security and market intelligence
- Integration with digital authentication platforms
- Proven performance for high-value consumer products
Summary
Speciality Inks from Sun Chemical deliver advanced brand protection and anti- counterfeiting solutions through industry leading technologies such as Verigard® and AuthentiGuard™. By combining physical security features with digital authentication and data intelligence, Sun Chemical helps global brands protect their products, secure their supply chains, and gain valuable market insights.